Merkle is a proud speaker and sponsor at the eTail Boston event, taking place at the Sheraton Boston Hotel from August 13th through 16th, 2012.

Merkle will be exhibiting at the show in Booth #63 and Matt Sunbulli, VP, Social CRM and Digital Strategy at Merkle will also be speaking at this year's event.  Matt will discuss the opportunities involved when retailers make their website process a more socially-integrated experience. By leveraging new social data and social channels for CRM socialization, retailers are able to dramatically increase click-through rates and acquire a significant number of new purchasers.

For more information on eTail Boston and to register, visit their event site today!