Merkle is proud to be partnering with the DMA on a complimentary half-day workshop that will discuss the challenges and opportunities surrounding Big Data.  This List Source Optimization workshop will take place on Tuesday, July 17th at the DMA Seminar Center in New York City.

Have you heard about the Big Data explosion? There are more data sources then ever, an outburst of digital data, and more niche data providers than ever before. Everyone is talking about it, but who is harnessing it to realize its potential power?

The theme of the workshop is "Optimizing Big Data to Revolutionize List Sourcing." In this workshop, AARP will be sharing how they have addressed the challenges of Big Data. Attendees will also hear from Merkle and the DMA about their perspectives on the Big Data explosion in the marketplace.

The agenda will include:

• Introduction to List Sourcing Optimization
• AARP presentation
• Digital Data landscape
• The future of Big Data

The focus of this workshop will be on the strategic nature of dealing with Big Data in CRM applications, rather than the technical aspects. As such, it is geared toward Marketing professionals rather than an IT audience.

Space is limited, so reserve your complimentary seat today.  For additional information, please contact Merkle's Event team.