Blogs
Big Data Debate
Leaders from Merkle’s Data Solutions contemplate the marketable data landscape and its impact on customer centric marketing.”
Recent Articles
The Model Analyst
Ron Park, VP, Merkle Analytics, shares his perspective on all things analytics including the development of customer-driven strategies and the future of analytics in business.
Recent Articles
OpEd
Ed Illig, VP, Group Creative Director, shares his interpretations of the impact of brands in the everyday life of consumers. Turns out, it’s often the little decisions that marketers make have the biggest impact on consumer perception.
Recent Articles
The Experience Designer's Dilemma
Merkle’s Kevin Walsh, VP, Experience Architect, takes on the focused effort of making customer engagement a more successful marketing enterprise through creative execution across touchpoints.
Recent Articles
Retail Rebel
Merkle’s Specialty Retail practice reflects on specialty retail trends, exploring ways to harness Big Data and make it work for sustained marketing success.
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Pharma Transformations
Merkle’s Life Sciences leaders explore trends in the pharmaceutical industry and examine customer-centric strategies to advance your brand.
Recent Articles
Donor Power
The blog team, led by Greg Fox, SVP of Strategy, shares insights on engaging donors in meaningful ways; empowering them to give through their own preferred methods, in their own time. The rewards await you, your donors…and your beneficiaries.
Recent Articles
- How Nonprofits can Benefit from Cause Marketing Partnerships
- How to Create Loyal Donors & Lasting Value from Big Events
- Relationships Have Demands; Relationships Have Rewards
- NTEN Tech Conference Gives Insights into Expanding Engagement
- What Is The Role of Modeling and Multi-Channel Data In Fundraising Today?
Mobile IQ
Merkle’s Chris Wayman, VP Digital Development, and Bruce Hershey, Director Mobile Strategy, weigh in on trends that impact the integration of mobile into the overall digital marketing strategy; highlighting a CRM-driven approach that drives sustainable results.
Recent Articles
Change Agent
Merkle’s Insurance & Wealth Management leaders investigate trends in those industries and explore the opportunity for customer centricity that is created by the digital marketing value chain.