Creative & Communications Services
Holistic media. Compelling customer experiences. Profitable behavioral impact. That simple formula is the hallmark of Merkle’s approach to communications. Elevated beyond the domain of any one channel or media solution, we pride ourselves on creating the best customer experience at the best time. Whenever, wherever, however.
The Merkle Way: How we work
At Merkle, when we say we are a full-service CRM agency, it means we partner with our clients through every step of the CRM spectrum – from strategic consulting and data-driven analytics, through creative strategy, concept ideation and communications development, all the way to delivery, deployment and measurement.
Solving with both sides of the brain. And as one team
As we navigate the art & science that is the creative process, our nationally-recruited creative leaders and their teams assemble a complete picture of the contemporary customer experience over the course of each year, month, even week. Getting a full understanding of how customers have interacted with our clients’ brands – and their competitors – is key to any successful marketing effort.
- What’s being done today? By whom?
- How has segmentation or targeting played a role in developing the creative?
- What have been the most successful communications to date? And the failures?
- Who are the internal client stakeholders of the work we’ll do?
- Who is responsible for these customers: Marketing? Brand? Channel? Someone else?
- How often is creative tested and measured? What have we learned to date?
- By what standard will the client evaluate our creative work?
As this happens, our Group Creative Directors and their teams work closely with our clients in identifying any gaps in the overall customer experience, and in partnership with our Merkle teammates, we develop a creative strategy based on a solid understanding of what drives customer behavior. A strategy that’s thoroughly measurable, campaignable and memorable in the face of competitive activity.