Database Marketing Services

At the core of Merkle’s services – embedded in our DNA – is a heritage of database marketing (DbM). We define DbM as three core capabilities – a world class technology business, an agnostic data business, and innovative analytics business. We define these three functions as the power plant (the database), the fuel (the data), and the lab (analytics).

Analytics

Merkle believes that analytics should drive three core disciplines within the marketing enterprise – targeting, insights and measurement. We have the largest and most talented analytics organization in the industry, and it has grown faster than any other part of our business, due to our custom and open approach to results-oriented initiatives.

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Data Sourcing

Merkle’s Data Solutions Group (DSG) possesses a unique combination of capabilities that provide clients with a customer-centric focus for attracting customers and measuring performance. Our goal is to provide the right strategy with the best data in the marketplace to optimize your marketing objectives.

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Marketing Technology

Merkle’s Marketing Technology Team provides clients with best-in-class technology solutions that deliver tangible results. We provide a set of Managed Services, Hosted Services and Integration Services that satisfy specific core needs today, and can be adapted for the future.

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Database Marketing Services

Analytics

Data Sourcing

Marketing Technology