Merkle is a leading provider of fully integrated customer relationship marketing solutions that maximize results and demonstrate return on marketing investment. We provide the framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media.
Sustained 25% growth since 1989
150+ World-class Clients including: Walmart, TGIFriday’s, Dell, Clorox, American Cancer Society, Susan G Komen, Lilly, Novartis, Geico, GMAC Insurance, PNC Bank, American Express, DirecTV, and Universal. To see a full list of clients organized by industry, visit the Our Clients page.
Industries served include:
Consumer Goods, Healthcare, Insurance & Wealth Management, Nonprofit, Retail, Retail Banking & Consumer Finance, Travel, Media & Entertainment, High-Tech and Telecommunications, B2B
Areas of Expertise
Strategic Consulting- Leading with Strategy & Direction
By aligning strategy with the goals and priorities of the business, Merkle is able to maximize new opportunities and deliver faster return on investment.
Database Marketing Services- Creating Insight & Knowledge
Merkle achieves a comprehensive understanding of your customers by collecting, organizing, and optimizing both online and offline marketing data using a flexible and scalable technology platform.
Creative and Communications Services - Changing Consumer Behavior
Using insights about the audience, marketplace, products, and brand, we define situations and uncover new opportunities for marketers to develop compelling customer experiences that deliver positive impressions and motivate response.
Digital Media Services – Discover New Marketing Opportunities
Merkle’s approach to Digital CRM starts with the customer – connect their digital footprint to align marketing strategies with consumer behavior. We help our clients integrate data to reveal new customer insights – and drive new customer acquisition and engagement initiatives across digital media.
The Time Is Now
In today’s competitive environment, it’s not enough to provide great products and services. A fully integrated customer marketing program provides an opportunity for marketers to grow their competitive advantage. Merkle has the expertise to leverage brand and consumer insights to inform marketing creative and program strategies.