Merkle Fast Facts
Merkle is a leading provider of fully integrated customer relationship marketing solutions that maximize results and demonstrate return on marketing investment. We provide the framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media.
Company Profile:
- Chairman & CEO: David Williams
- Ownership: Privately held by current management since 1988
- Revenue: $303 million for 2011
- Employees: 1,700
- Locations: Baltimore | Boston | Denver | Hagerstown, MD | Little Rock | Minneapolis | New Jersey | New York | Philadelphia | Pittsburgh | San Francisco | Shanghai
Sustained 25% growth since 1989
Our Customers:
150+ World-class Clients including: Walmart, TGIFriday’s, Dell, Clorox, American Cancer Society, Susan G Komen, Lilly, Novartis, Geico, GMAC Insurance, PNC Bank, American Express, DirecTV, and Universal. To see a full list of clients organized by industry, visit the Our Clients page.
Industries served include:
Consumer Goods, Healthcare, Insurance & Wealth Management, Nonprofit, Retail, Retail Banking & Consumer Finance, Travel, Media & Entertainment, High-Tech and Telecommunications, B2B
Areas of Expertise
Strategic Consulting- Leading with Strategy & Direction
By aligning strategy with the goals and priorities of the business, Merkle is able to maximize new opportunities and deliver faster return on investment.
- Customer Management Strategy
- Marketing Strategy & Planning
- Media Optimization
- Segmentation
- Organizational Strategy
- Infrastructure Strategy
Database Marketing Services- Creating Insight & Knowledge
Merkle achieves a comprehensive understanding of your customers by collecting, organizing, and optimizing both online and offline marketing data using a flexible and scalable technology platform.
- Database Development & Management
- Marketing Information Management
- Marketing Technology Consulting
- E-mail Marketing
- Data Sourcing & Collection
- Marketing Analytics & Business Intelligence
Creative and Communications Services - Changing Consumer Behavior
Using insights about the audience, marketplace, products, and brand, we define situations and uncover new opportunities for marketers to develop compelling customer experiences that deliver positive impressions and motivate response.
- Marketing Program Development
- Customer Loyalty Programs
- Communications Strategy
- Creative Strategy, Ideation & Development
- Digital and Direct Marketing Studio
- Print Production Management
Digital Media Services – Discover New Marketing Opportunities
Merkle’s approach to Digital CRM starts with the customer – connect their digital footprint to align marketing strategies with consumer behavior. We help our clients integrate data to reveal new customer insights – and drive new customer acquisition and engagement initiatives across digital media.
- Social Media
- Search
- Display Media
- Mobile
- Email Marketing
Our Capabilities
- Manage over 125 marketing databases
- 200+ dedicated digital professionals
- 150+ marketing analysts and statisticians
- 500+ marketing technology professionals
- 100+ creative services resources
- Manage several billion direct mail pieces annually
- Send over a billion permission-based e-mails annually
- Inform over $5 billion in marketing decisions annually
Recognition
- Advertising Age A-List: Top Agencies to Watch in '12
- DMCNY Silver Apple Winner '11
- Largest privately-held agency in U.S., Ad Age ‘11
- 8th Largest Direct Marketing Agency, Ad Age ’11
- Recognized by SmartCEO Magazine as a Future 50 Company ‘11
- NCDM Awards ’04, ’05, ’06, ’09, ‘10
- Recognized by Forrester ’03, ‘06, ’07 &’10
- Multiple MAXI Award Winner ’10 ‘11
- David Williams Named to the “Power 20 List” in Baltimore Business Journal ’11
- Multiple DMA Innovation Award Winner
The Time Is Now
In today’s competitive environment, it’s not enough to provide great products and services. A fully integrated customer marketing program provides an opportunity for marketers to grow their competitive advantage. Merkle has the expertise to leverage brand and consumer insights to inform marketing creative and program strategies.